Hero and Detail

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DETAIL_

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This is the display centre tasked with presenting clients with an angular light fixture from 'Bernabei Freeman' (TOP) and a signature belt from 'Off-White' (BOTTOM). Incorporating the ideas of layering, lattices and progress into the materials; the composition seems to separate the two products with the cavernous open space between the main structures. This can be seen from the "HERO" shot above, as the two structures are only linked by several organically placed columns and a 'floating' stair. Although the two products are very different they share a multitude of attributes which can be seen upon closer inspection. The chaos of Bernabei Freemans organic/angular light is similar to the disruption of order represented by Off-Whites signature style. This overlap of style is subsequently reimagined in the connection between the two spaces. From the "DETAIL" shot, one can see the clutter of pillars, stairs and buildings that are captured by the window above. Although very methodically thought out, the structure seems to be organic/angular but also reminiscent of off-whites style. Thus through these two photos, one can see how this building fully encapsulates its products. It acknowledges there differences (hence the separation and design of both spaces) but celebrates there similarity through the central stair.

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